Market Segment

What is the marketplace segments targeted? Market segment targeted that the company create the different marketing campaign that will satisfy to the different clients need. Therefore, business should be flexible with their service or product for keeping changing their product to match with the customers need. So the market segmentation will be able to build the loyalty relationship that will motivate the customer to buy the product or service again. harmonize to the video case, Marriott Corporation International domiciliates the program called Marriott First Choice.This program will create the service program that match with different customers need with the best quality and value value. For example, the business traveller can choose to stay any hotels in Marriott brand . Moreover, the program provides the special offer to the business traveler to change and negotiate some hotel service to satisfy the customer. 2. What marketing research was used? Marketing research was studied t o understand the customers need to create the best product or service.According to the video, the marketing research of Marriott will able to match with the Dow chemicals need which argon about focus group, quantitative survey, hotel spending analysis and hotel directory analysis. The marketing research customizes the service program of Marriott. This program can help the seller to find the in effect(p) program or marketing campaign. This program satisfy the need of business traveler especially the specially service of Marriott to provide for Dow chemicals employee which atomic number 18 evaluate the result of marketing research. . What product descent development initiatives were launched? According to the video case, Marriott developed four-product line that was able to fit into the different business travelers need.Marriott Quality Hotel has launched the brand to target the business travelers who consider about the quality of service. The hotel will provide the high quality o f service and use the rising technology. Courtyard brand has launched to business travelers target who willing to pay moderate market price for their hotel or a price sensitive. Courtyard product line will have business rooms that provide to the business people for business travelers. The facilities in the room will create the business environment. Resident club brand has launched to target the business travelers who really stay in the hotel for many nights.Resident Inn product line will offer many go to satisfy the customer. Finally, Fairfield brand has launched to target the business travelers who dont really focus on the luxury brand or service but they are willing to stay in the clean hotel and convenience for them. Fairfield product line also will provide the fast service to customer in the begin price. 4. What role did personal selling play in the go-to-market strategy? Personal selling is the important role in the go-to-market strategy because they promote the product or service. Personal selling also creates the long-term relationship between the buyer and seller. Moreover, the company also uses the personal selling to complete with the competitor as the matched advantage. Moreover, the personal selling should understand the customers need and provide the good customer satisfaction.