Jetblue Mrketing Essay

Needs, wants and demands are three basic things that each union must have in mind in order to produce a valuable grocery store whirl that bequeath have the so c eached huge-lasting and valued relationships to their table, and JetBlue is not the exception. JetBlue analogous any other business is competing at the market by offering whatsoeverthing to their costumers. But what do they really offer? Simple, JetBlue is an airway, even though their clients claim that is much than an airline, at the end of the day, that is just what they are, an airline. And why would people want to use the work of an airline? Basically because they NEED to transport and fly to another destiny. So when you talk about JetBlue call for, I will say that the virtually logical answer will be to state all the things that are an internal requirement to satisfy this main NEED of transport, so getting down to the basic things, JetBlues costumers need are basically the need of having FOOD, the need of having a SEAT and of course the need to face SECURE while TRAVELING. And as we can happen upon they are really covering this costumer needs I never fell thirsty. I never feel hungry. (A guest sagacity about is needs satisfaction). On the other hand a costumer whitethorn have the need to have food, hardly they might want an apple quite of an orange, so its really important for JetBlue to receipt what are some of their clients WANTS in order to satisfy in the best way possible these costumers needs by offering the right things. By reading the case I will say that JetBlues costumer WANTS may rely in coffee juices and snacks, confortable seats with more than space than conventionalism, variety of channels in the TV, minute and confortable terminals with more security lines, tolerant Wi-Fi, etc. and last scarce not least we have the clients demands, these are the products or services for which clients were able to pay, and they expect them to be delivered as soon as possibl e. In my opinion the first demand that any JetBlue costumer has, is a low cost fly including all services and products that they promised to irritate their fly enjoyable (legroom and flatter recline position, dunking takeuts coffee, leather sits, LCD TVs, latest movies and favorite TV shows for just 6$, a terminal with excellent restaurants and stores, etc.). These are demands that theyve been able to cover and that are the sympathy of the priceless customers loyalty that they economize having nowadays, even after the Valentines Day nightmare.2-Describe in detail all the facets of JetBlues product. What is being exchanged in a JetBlue transaction?JetBlue is clearly runway an airline were all(prenominal)thing is about costumer satisfaction. The facets of JetBlues service include bringing the best jetting father from the napkins to the flight security. They implement a lot of things that others airlines does not have, the airline has focused on providing blows that are exclus ively not the norm when it comes to commercial air travel. For example they implement 3 inches more in every sit, so now people are able to stretch and cross their legs, a thing that normal airlines lacked, they even have a legroom to offer more luxury to their clients. They also offer the best snacks and free selection of beverages in a way that clients dont feel like begging for them, instead the flight attendants are all the time walking around giving the best food and general service of all times. On the other hand, they know that not everything is in their hands and that flight delays may occur, so they are prepared with the best terminals and DVDs selections of the time in order to keep giving their clients the best services features even in the most complicated times. All of this is accomplishable thanks to an exchange between JetBlue and their costumers. JetBlue gives love to their costumers by adding special value to the normal flight capture in return of, costumer loyal ty and profits.3-Which of the five marketing management imaginations best applies to JetBlue?In my sound opinion they are one step left of implementing a societal marketing sentiment, but they still remain at the marketing concept right now. Their philosophy is to really getting to know the needs and wants of their target market and deliver them the desired satisfaction better than their competitors do, which is exactly what the marketing concept looksfor. However they are lacking the humankinditarian (GO GREEN) part that a societal market concept would carry with it. Jet Blue is a company that is focused in more than the production, in more than the product, and in more than the sales, they are committed to the costumers, and they are willing to research everything in order to make their service adapt to their clients not backwards. They are also interacting with clients and improving their company, adding more value by pickings their costumers critics in count to build stronge r costumers relationships. On the other hand, implementing a new GO GREEN FUEL to their planes, or reusable water bottles (who knows) may get the company into the latest marketing trend, the societal marketing concept.4-What values does JetBlue create for its costumers?JetBlue is completely focus on delivering the highest value possible to its clients. They are extremely committed to offer the highest valuable have intercourse to their clients and you can see it in the way they treat their clients. They provide value by treating their costumers like family, like the CEO Barger tells, The human side of the equation is the most important part of what we are doing, the hard product-airplanes, leather seats, satellite TVs, bricks and mortar-as long as you have a checkbook, they can be replicated but the culture its really hard to replicate, thats the superior value they give to their costumer Affordable flights, with the top service ever, a feature that other airlines are no able to se rve to their costumers. However, there is always the extra value of having the most confortable seats ever giving their clients a higher valued experience while flying, and all the other material things, that if serve as intended might bring the costumer satisfaction to a whole new level. People cant stop talking about JetBlues experience because, it breaks all the standards, the service is just UNBELIABLE.5-Is JetBlue likely to continue being successful in construction customer relationships? Why or Why Not?Yes, they will continue being successful in building costumer relationships as long as they keep delivering their high valued service, and meeting theircostumers expectations in the best way possible. JetBlue is right now at the very top of the airlines industry for it costumers, and as long as they keep doing what they are doing and improving the critics they may get, I dont believe there is a possible way for costumers loyalty to fade away. Like I said they have been creating long-lasting relationships with their clients by providing them an excellent service and a high valued experience, impertinent short meaningless transactions. On the other hand I do believe that they should try to magnetize up with the latest trend of marketing, and attempt to get into the societal marketing concept by creating something into the Society, Consumers, federation triangle or better said involving something GO GREEN in their mission. Maybe this will modify them even more and would let them get their brand into a whole new dimension. However it seems like they are doing well, and that we will all become JetBlue lovers in the long run. GO JETBLUE